The Different Types Of Digital Signage

——by Carol Song

Digital signage is a modern information publishing tool. It can display various forms of advertising information such as images, texts, and videos through various display terminals such as LCD, LED, projectors, etc. According to different application scenarios and functional requirements, digital signage consists of the following types:

Digital Signage (Digital Signage) is a new media concept. It refers to the large screen terminal display equipment. It can display commercial, financial and entertainment information in large shopping malls, supermarkets, hotel lobbies, restaurants, theaters and other public places where people gather . It’s function is playing advertising information in specific physical places and specific time periods for specific groups of people. So that it has the effect of advertising. In foreign countries, there are people who put it alongside paper media, radio, television and the Internet, called the “fifth media.”

Content push type

This type of digital signage mainly pushes the content that needs to be displayed to each display terminal through a server. And it generally requires cooperation with a content management system. Content push-type digital signage often occurs in airports, railway stations, and shopping malls. Those places can achieve high-intensity, high-frequency, and high-visibility information dissemination through the centralized management and automatic push of content.

Digital signage

Interactive type

Interactive digital signage can interact with the audience, such as through touch screens, cameras, etc., allowing the audience to participate in interactive games, contests, etc. This type of digital signage can increase audience participation and interest, improve audience experience, and better convey information. Interactive digital signage occurs in scenarios such as commercial buildings, subways, and bus stations.

Marketing type

Marketing-type digital signage mainly attracts the attention of the audience by displaying various forms of advertising information to achieve the purpose of promotion and advertising. Marketing-type digital signage is commonly used in scenarios such as shopping malls, department stores, and restaurants.

Digital signage in shopping mall

Information release type

Information release-type digital signage is mainly to publish various types of information such as news, notifications, weather reports, etc. This type of digital signage has a wide range of application scenarios and is widely used in public places such as airports, subways, bus stations, etc.

Digital signage in airport

Entertainment type

Entertainment-type digital signage mainly displays content such as music, movies, games, etc., to attract the attention of the audience. This type of digital signage can combine with audio devices, lighting equipment, etc., to create a certain atmosphere and effect. Entertainment-type digital signage usually applied in scenarios such as bars, clubs, and entertainment venues.

Digital signage in movie theater

Program type

Program-type digital signage is a special type of digital signage that is based on specific programming code and can achieve specific functions according to preset rules and algorithms. Program-type digital signage usually requires professional technical knowledge and skills and needs corresponding operation support. Program-type digital signage is commonly used in complex systems and applications that require high-level programming and operation support.

Integrated type

Integrated digital signage is a combination of multiple functions and can achieve functions such as information display, advertising promotion, video broadcast, music broadcast, etc., based on different applications. Integrated digital signage commonly applied in complex public places such as airports, stations, stadiums, amusement parks, exhibition halls, etc.

In addition, customized digital signage systems can meet specific customer needs according to different application scenarios and functional requirements. Customized digital signage systems can provide more comprehensive information. And publish services for customers and can widely apply in various types of commercial public places. For example, hotels, banks, restaurants, etc., as well as in public welfare places such as hospitals, schools, libraries, etc.

In short, digital signage has a wide range of application scenarios. And provides more convenient and efficient information publishing services for people’s lives and work. With the continuous development and popularization of digital technology and network technology, digital signage will also have more development opportunities and application fields in the future.

Q: What is the difference between digital signage and traditional signage?

A: Digital signage uses electronic displays to show content, while traditional signage uses static visual elements.

Q: What are the different types of display devices used for digital signage?

A: Common display devices for digital signage include LCD, LED, projection and transparent displays.

Q: How does digital signage support marketing campaigns?

A: Digital signage can support marketing campaigns by targeting specific audiences, promoting products/services, and generating leads.

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